Tomorrowland Academy Brand Identity
Brief
For years, Tomorrowland Academy has been a home for artists: shaping culture, amplifying voices, launching careers. It was never just a DJ school. It was a movement. But the brand carrying that movement had been designed for a smaller, slower world.
The refresh gave the Academy a visual identity that is instantly recognisable, flexible across formats, and fast enough for the way people now meet music: on their phones, in fragments, and earlier in life than ever before.
Solution
Rebuilding a DJ school's identity as a scalable system. One shield, one monogram, a bold type voice, and a colour-coded family of sub-brands, made for the way a younger, faster audience learns music.
Role .................. Identity Design & Art Direction
Field ................. Identity Design, Marketing, Motion Design
Typefaces ............. Roobert by Displaay
Done In-house at Tomorrowland