Brief
Atmosphere is the a new event concept by the creators behind Tomorrowland highlighting the . For the launch of their first event I was tasked to create a brand identity, including a logotype and branding system that supports many events yet to come.

Solution
The new identity brings a contemporary, maximalist visual tone of voice that steps right into your face. The brand identity utilizes bold typography and alien flora to accentuate the energetic and intense nature of it’s hard techno brand. A grid system built around the ‘A’ icon nods to the industrial roots of techno and the mechanical feel of the venues it gets played.

Role .................. Identity Design & Art Direction

Field ................. Identity, Marketing, Event Branding

Typefaces ............. Nickel Gothic by David Jonathan Ross, Neue Haas by Christian Schwartz

Done In-house at Tomorrowland